Problem: Pocky wanted to boost brand visibility and engagement during the 2023 Back-To-School season and holiday period, using social media to make the brand a key part of festive celebrations and get people excited about snacking.

Solution: We created a vibrant, festive social media campaign across Instagram, Facebook, and TikTok, blending fun, engaging content with holiday spirit. The campaign didn’t just promote the snacks; it made Pocky the life of the party throughout the season.

Copywriter: Alex Tortora

Art Director: Roman Treuthart

Creative Directors: Adam Lowry, Nathan Crow