Problem: Honda needed to generate excitement and anticipation for the launch of their first all-electric SUV, the Prologue, across social media. The challenge was to create content and copy that not only unveiled the vehicle but also captured its groundbreaking innovation and the future of Honda’s automotive legacy.

Solution: We developed a dynamic social media campaign that combined compelling copy and visually striking content, highlighting the Prologue’s innovation and Honda’s vision for the future and embark on a new journey with Honda’s next chapter in electric vehicles.

Instagram

Copywriters: Alex Tortora, Olivia Strauss

Art Director: Tanus Yoder

Creative Director: Romeo Cervas