Problem: Bucked Up needed static ads to launch two new products—Buck Naked (a weight loss enhancer) and Rut (a testosterone booster). The challenge was to create ads that conveyed strength and results while capturing the brand’s confident, cheeky swagger.

Solution: The solution was bold, minimalist designs paired with witty, direct copy. The ads blended fitness benefits with the brand’s playful tone, creating a standout campaign that lifted expectations and showcased the products' power.

Copywriter: Alex Tortora

Art Direction: Bucked Up in-house production