- Radio / Out of Home -
Problem: Marathon ARCO Rewards needed a creative way to drive traffic to their app and promote their "Win Big" sweepstakes. The challenge was to capture attention while tying in the excitement of the sweepstakes with a fun, memorable theme that would resonate with listeners.
Solution: We created a lively radio spot that not only hyped the sweepstakes but also celebrated the comeback of boy bands, tapping into nostalgia and excitement. The spot blended big wins, catchy tunes, and playful energy to engage listeners and drive traffic to the Marathon ARCO Rewards app, creating a fun and memorable experience.
Radio Spot
Pump Toppers
Problem: Marathon ARCO also needed to let their customers now that they now offer diesel fuel at certain locations with some out of home messaging.
Solution: We created ads that featured Hanna spreading the word to motorists that their tiresome search has come to a screeching halt and we are delighted to say “we have diesel”.
Copywriter: Alex Tortora
Art Director: Scott Lau
Creative Director: Pat Mendelson, Jeff St. Jean
