Copywriters: Alex Tortora, Eli Shapiro, Alex Kirschenbaum, Cameron McCumby

Art Director: Aimee Hernandez

Spec Work

Problem: The decades-old Diablo franchise faced the challenge of staying relevant and resonating with a new generation of gamers, particularly Gen Z, who value authenticity and individuality.

Solution: By embracing the core theme of “THY WILL BE DONE,” we crafted a campaign that celebrated self-expression and personal identity, aligning the franchise's dark, immersive world with Gen Z's passion for authenticity. This approach bridged the gap between generations, reigniting interest while staying true to Diablo’s legendary roots.