Problem: How do you keep the buzz of South by Southwest alive beyond its nine-day March spotlight and position it as a year-round cultural tour-de-force?

Solution: By reframing SXSW as the ultimate starting point for groundbreaking ideas! We crafted a strategy that highlighted its role in sparking early conversations. Through creating an app, city wide events, and ongoing and engaging content; we extended its influence beyond March, making it a year-round hub for innovation and creativity.